diff --git a/parental-control/Config.in b/parental-control/Config.in
index f38355e62..e5d46422b 100644
--- a/parental-control/Config.in
+++ b/parental-control/Config.in
@@ -1,7 +1,5 @@
 if PACKAGE_parental-control
 
-menu "Configuration"
-
 config PARENTAL_CONTROL_INCLUDE_URLFILTER_BUNDLES
 	bool "Include default bundle files"
 	default n
@@ -9,5 +7,8 @@ config PARENTAL_CONTROL_INCLUDE_URLFILTER_BUNDLES
 	   Set this option to include bundle files by default,
 	   they are also included in the UCI, urlfilter
 	   still needs to be enabled though.
-endmenu
+
+config PARENTAL_CONTROL_VENDOR_PREFIX
+	string "Package specific datamodel Vendor Prefix for TR181 extensions"
+	default ""
 endif
diff --git a/parental-control/Makefile b/parental-control/Makefile
index 3779066b8..17ae5cafc 100644
--- a/parental-control/Makefile
+++ b/parental-control/Makefile
@@ -39,9 +39,15 @@ define Package/$(PKG_NAME)/config
 	source "$(SOURCE)/Config.in"
 endef
 
-TARGET_CFLAGS += \
-	-D_GNU_SOURCE\
-	-DBBF_VENDOR_PREFIX=\\\"$(CONFIG_BBF_VENDOR_PREFIX)\\\"
+TARGET_CFLAGS += -D_GNU_SOURCE
+
+ifeq ($(CONFIG_PARENTAL_CONTROL_VENDOR_PREFIX),"")
+VENDOR_PREFIX = $(CONFIG_BBF_VENDOR_PREFIX)
+else
+VENDOR_PREFIX = $(CONFIG_PARENTAL_CONTROL_VENDOR_PREFIX)
+endif
+
+TARGET_CFLAGS += -DBBF_VENDOR_PREFIX=\\\"$(VENDOR_PREFIX)\\\"
 
 TARGET_LDFLAGS += \
 	-lcmph
@@ -71,7 +77,8 @@ define Package/parental-control/install
 	$(INSTALL_DIR) $(1)/etc/uci-defaults
 	$(INSTALL_DATA) ./files/etc/uci-defaults/95-firewall_parentalcontrol.ucidefaults $(1)/etc/uci-defaults/
 	$(INSTALL_DATA) ./files/etc/uci-defaults/95-migrate_urlfilter.ucidefaults $(1)/etc/uci-defaults/
-	$(BBFDM_REGISTER_SERVICES) ./bbfdm_service.json $(1) parentalcontrol
+
+	$(BBFDM_REGISTER_SERVICES) -v ${VENDOR_PREFIX} ./bbfdm_service.json $(1) parentalcontrol
 
 ifeq ($(CONFIG_PARENTAL_CONTROL_INCLUDE_URLFILTER_BUNDLES),y)
 	$(INSTALL_DIR) $(1)/etc/parental-control